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The Who opening two-day pop-up shop in London offering exclusive vinyl "Pinball Wizard" single

The Who opening two-day pop-up shop in London offering exclusive vinyl "Pinball Wizard" single

Credit: Samir HusseinWho fans visiting London next week will have the chance to score some exclusive band merchandise at a special pop-up shop that will be open on Friday, June 14, and Saturday, June 15, in the U.K. capital’s Soho neighborhood.

The store, dubbed The Who @52, will celebrate the band’s July 6 concert at London’s Wembley Stadium, as well as the June 14 release of Roger Daltrey‘s new live album, The Who’s Tommy Orchestral.

Among the items that will be available at the shop is an exclusive blue-vinyl seven-inch single featuring The Who’s original 1969 rendition of “Pinball Wizard” on one side and a 2018 performance of the classic song taken from The Who’s Tommy Orchestral album on the other.

The choice of “Pinball Wizard” is apropos, considering the fact that the pop-up is located in Soho, since the neighborhood is actually name-checked in the lyrics. 

The store also will sell CD and vinyl copies of The Who’s Tommy Orchestral, inducing a limited number of signed by Daltrey, and a variety of official Who merchandise. In addition, the shop will feature an exhibition of rare and archival band memorabilia, and fans will be able to play a retro Tommy pinball machine.

The Wembley Stadium concert also will feature a number of special guests, including Pearl Jam‘s Eddie Vedder, Kaiser Chiefs and Imelda May. It’s the only upcoming U.K. show on the The Who’s schedule.

The rock legends will launch a second North American leg of its Moving On! Tour on September 3 in Toronto.

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