Motown legend Smokey Robinson recently visited the St. Jude Children’s Research Hospital in Memphis, Tennessee, in conjunction with Music Gives for St. Jude Kids campaign. The initiative encourages musicians, their fans and members the music industry to raise money and awareness for the hospital and its work helping to find cures for juvenile cancers.
During his visit, Robinson spent time with some of the facility’s young patients and took part in a video shoot capturing him interacting with the kids.
The clip, posted on the Music Gives for St. Jude Kids Instagram page, shows Smokey having fun teaching the children to sing the 1966 Temptations hit “Get Ready,” which he wrote. Also in the video, Smokey is asked by one of the patients how he got his nickname.
“I had an uncle. So he adopted a cowboy name for me, which was Smokey Joe,” Robinson explains.
The clip also urges people to buy a Music Gives for St. Jude Kids t-shirt or hat, proceeds from which support the charity. As part of the campaign, anyone who purchases the items are asked to take photos of them wearing the apparel and post them on their social media sites using the tag @MusicGives.
“It means the world to me to be able to spend time with these amazing kids and experience the joy that music brings to their faces,” says Robinson. “There is magic in song and the ability to harness that magic to help heal your mind and body is truly a gift. I am honored to share my love for music with these brave children and in turn, share that experience with the world through this video.”
Visit StJude.org/MusicGives to find out more about the campaign, and to buy a shirt or hat.
Copyright © 2019, ABC Radio. All rights reserved.